Ignite branding across collateral
Ignite leads integrated economic development growth through diverse initiatives, fostering an environment where communities and businesses can thrive. Our mission includes supporting job creation, entrepreneurial development, workforce attraction, and community support. From start-up to succession, Ignite provides tailored mentoring, skills development opportunities, and access to a robust network of support tools for business success across the Capital Region. The anticipated outcomes include heightened brand recognition, increased community engagement, and the facilitation of economic growth through consistent and meaningful brand communication.
Our brand voice combines informative expertise, visionary thinking, determined resolve, supportive guidance, and unwavering proficiency. By positioning ourselves as leaders in economic development, we empower individuals, businesses, and communities to unlock their true potential. The effectiveness of our brand strategy is demonstrated through consistent brand application across multiple media and increased brand awareness within the communities we serve. This strategic approach ensures our message resonates with our target audience and drives engagement.
With our expanded geographical area due to municipal reform, many communities were initially unaware of our brand. To address this, our Business Development officers and Workforce team members actively engaged with local municipalities and businesses by distributing printed assets such as brochures, postcards, and information packages. Additionally, we designed window stickers and regular stickers featuring our three key words for each team, along with a QR code directing to the Ignite website. These efforts were crucial in building brand recognition and reinforcing our brand promise.
Our target audience includes local municipalities, regional development organizations, entrepreneurs, business investors, and community members across the Capital Region. The demographics span local government officials, business leaders, and community planners focused on sustainable growth and economic development. Our brand communication is tailored to resonate with diverse audiences, ensuring inclusivity and broad engagement.
Our brand guidelines are designed to create consistent, compelling content that speaks to our audience, accurately presents our offerings, and maintains our reputation as an inclusive, diverse, and supportive organization. The guidelines include:
- Logo: A distinctive symbol representing our mission and values.
- Corp Tagline: Leading Regional Economic Development Growth
- Tagline for our pillars: “Helping Businesses START | GROW | THRIVE” for the Business Growth team and “CONNECT | INTEGRATE | THRIVE” for the Workforce team.
- Brand Promise: To provide unwavering support and guidance, fostering economic development and community growth.
We consistently apply our brand across multiple media, including digital assets on our website, printed materials, and physical promotional items. This comprehensive application reinforces our brand identity and ensures a unified message. Attached are external assets we share across stakeholder eco-systems and to our audiences on socials (Facebook | LinkedIn)
Our brand strategy includes using electronic assets, when possible, vs printing large documents such as our Welcome Guide. We also use QR codes at many of our in-person events to access virtual agendas or information packages (media kits for example). By integrating sustainability into our brand identity, we inspire and influence the community to prioritize long-term resilience and environmental stewardship.
