Whitby’s Hotel Opportunities: Discover Something New
The Town of Whitby’s 2022–2026 Economic Development Strategy identifies “Strengthening Economic Development Capacity” as a key pillar. Within this, Action 1.6 sets a clear target: attract a hotel and conference centre to Whitby by 2026. Meeting this long-standing community need is essential to advancing Whitby’s visitor economy and business attraction efforts.
In July 2024, the Town engaged HVS Consulting & Valuation Services to conduct a hotel feasibility study and market analysis. As part of this initiative, a new promotional brochure—Whitby’s Hotel Opportunities: Discover Something New—was developed to highlight Whitby’s investment potential to the hospitality market.
The brochure showcases Whitby’s strategic location, strong economic fundamentals, and growing population and workforce, positioning it as a competitive destination for both leisure and business travellers. It offers potential investors a detailed market overview, including hotel typologies (e.g., conference centre, extended stay) and their financial viability. Infographics simplify complex trends, and high-resolution imagery brings the lifestyle and tourism offering to life.
The brochure emphasizes Whitby’s unique assets, including:
- Sports tourism facilities, annual tournaments, and the Whitby Marina
- Two historic downtowns, known for festivals, restaurants, and public art
- Wellness amenities, including the Thermea Spa Village
Waterfront imagery and messaging are woven throughout, aligning with study findings that identified the waterfront as a preferred hotel development location. The creative execution reinforces Whitby’s lifestyle appeal while providing a data-driven case for investment.
This multi-purpose piece will be leveraged in several key ways:
- Available as a digital download on whitby.ca/Invest
- Distributed at hospitality tradeshows and investor events
- Presented at one-on-one meetings and corporate investor pitches
Whitby’s Economic Development team will actively promote this opportunity in the future. This brochure serves as a professional, visually engaging, and strategically aligned tool to position Whitby within the competitive hospitality investment market.
