The Role of a Small-Town Tourism Website – Visit the Bridge
Website – The Role of a Small-Town Tourism Website – Visit the Bridge
The Visit the Bridge website serves as a dynamic and comprehensive platform to promote Bracebridge as a tourism destination in the Muskoka Region. This digital platform is essential for showcasing the town’s unique attractions, natural beauty, events, and amenities, thereby attracting visitors from near and far.
The website features detailed sections on local attractions, culinary delights, arts and culture, and accommodations, as well as blog posts to inspire visitor travel plans. The Visit the Bridge website is a key resource for travellers as it is used to highlight local businesses, promote festivals and events, and showcase the range of activities and adventures. The Visit the Bridge website also engages the local community and encourages them to discover these types of attractions in their own backyard. The website expresses the spirit of the community and invites visitors to be a part of it! Our goal is to allow potential visitors and locals to see the diverse offerings in our community and create a valuable resource that has all the information required to plan a trip or rediscover their love for the area.
Engaging content invites visitors to plan their trip to Bracebridge and explore all it’s offerings with an easy to navigate website. Updated and maintained throughout the year, this ensures the most relevant information is always available. Using Squarespace to create this website, we are able to incorporate blog posts and the tourism brochure into the website allowing for additional formats of tourism information to be shared. This website platform also allows for easy tracking of website analytics. A brief overview of key statistics is below.
As of July 22, 2024 the Visit the Bridge website had the below performance data and statistics, year to date.
– 7618 total visits [+91% yr/yr]
– 12,393 total page views [+89% yr/yr]
– Top traffic sources are Google, direct link/search, Facebook and Bing
– 60% of traffic comes from users on a mobile device
– 1627 visit to the Restaurants page, 538 to the Waterfalls page, 468 to the adventure page and 432 to the plan your trip page, which was created in May 2024.
A key innovative element to this website is the ‘Plan your Trip’ page which has curated itineraries to optimize what the visitor is looking to get out of their trip to Bracebridge. These guides are organized by interest, season, and key tourism features that also support the tourism pillars of taste, create, and live. These itineraries add another element of easy navigation to our website and saves time for the traveller while planning their trip. At a glance, these guides allow travellers to see the endless adventures, offerings and uniqueness that Bracebridge has as a destination.
The Visit the Bridge website reflects the spirt of our community, showcases elements that make our area unique, and attracts and informs visitors while also supporting local businesses. This dynamic website ensures a memorable and well-rounded experience is to be had for all who explore this charming Muskoka town.
