Summer Tourism Advertorial – Town of Georgina

Online version: https://www.globalheroes.com/georgina-hidden-gem-southern-ontario/

During the summer of 2023, Georgina joined forces with Global Heros to unleash an impactful tourism blitz across southern Ontario. This dynamic partnership resulted in a compelling 550-word advertorial that shone a spotlight on Georgina as an undiscovered summer destination close to Toronto. It vividly showcased the town’s abundant natural recreation landscape, agri-tourism and cultural experiences, unique shopping and dining opportunities and many events. Captivating imagery of local attractions, businesses, and events brought the narrative to life.

Targeting avid travellers from Toronto and beyond – beach lovers, history buffs, adventurers, and foodies alike – the advertorial made waves in premier publications like the Globe and Mail, National Post, and Toronto Star both in paper and online. Its online release sparked tremendous buzz, generating 468K impressions and 17,892 engagements.

Readers were urged to visit georgin.ca/tourism, a tourism information hub with videos and comprehensive trip-planning resources, including the town’s tourism guide. Having the publication online will continue to bring awareness of Georgina’s visitor experiences through search queries that match the article’s headline and keywords.