Advertising Campaign

Spend it Here.

Submitted ByCity of Hamilton

The annual holiday “Spend It Here” campaign encourages Hamiltonians and surrounding area consumers to support Hamilton small businesses during the busy holiday season. This particular campaign involved “Scout the Fox” – a fun and engaging spokesperson for the objectives- who encourages consumers to dine, shop and explore Hamilton’s 11 Business Improvement Areas (BIAs).  This campaign was a partnership with the Hamilton Public Library who as part of their marketing encourage Hamiltonians to discover new worlds, facts, experiences, through the love of reading.  Scout is the official mascot for the library system and the partnership not only uses a very well known entity in the community, but also fits well with the campaign’s goal to get consumers to “discover” the various BIAs throughout the city and the local small businesses contained therein.