Redeveloped Innovative City of North Bay Website
Abstract Submission for Website Category
Introduction to the New Website
The City of North Bay’s Economic Development Department has launched a new website (investinnorthbay.ca), featuring cutting-edge GIS data and site selection tools. This website reflects our commitment to innovation, community engagement, and providing comprehensive, accessible resources for businesses, investors, and stakeholders.
Highlight: GIS Site Selection Tool
At the heart of the new website is the GIS data and site selection tool that tool utilizes advanced spatial analysis techniques to identify the most suitable locations for various economic development projects. By leveraging comprehensive datasets, users can pinpoint areas that offer an optimal combination of factors such as proximity to transportation networks, educational institutions, labour force demographics, and market demand.
The GIS tool features user-friendly interfaces that allow for intuitive navigation and quick assessments of potential sites. Users can compare options, and generate detailed reports to make data-driven decisions, enhancing the overall site selection process. This tool is designed to support businesses looking to expand, site selectors, investors seeking opportunities, and government agencies assisting clients in site selection.
Innovative Elements and Design
Beyond the GIS tool, the website showcases a range of innovative elements designed to meet the needs of our community and stakeholders:
- Comprehensive Industry Information: The website provides detailed sections on key industries in North Bay, including advanced manufacturing, aviation, transportation, film and television, mining supply and services, technology and digital innovation. Each section highlights local capabilities, success stories, and opportunities for investment, offering valuable insights into the economic landscape of North Bay.
- Data and Statistics: The website features robust data and analytics tools that provide up-to-date statistics and information. Users can access site specific business data, community demographics, consumer expenditures, labour force statistics, and educational data. These tools include visualizations such as charts and heat maps, making complex data more accessible and actionable.
- Community Profile and Resources: The website offers a comprehensive profile of North Bay, detailing the benefits of living and working in the region. This includes information on housing, relocation assistance, and amenities such as the vibrant downtown and waterfront areas. Resources for businesses, such as development support and incentives, are also readily accessible, ensuring that all necessary information is at users’ fingertips.
Ease of Navigation and User Experience
Designed with user experience in mind, our website ensures ease of navigation and accessibility. The clear, organized layout allows users to seamlessly connect with staff, move between sections and find the information they need quickly. Whether users are exploring industry data, accessing the GIS tool, or learning about community resources, the website provides a smooth, intuitive experience. The website’s design and content are intended to be dynamic and adaptable, ensuring that it remains a valuable resource for future initiatives.
Reflecting the Community
Our website reflects the community, emphasizing its strategic advantages and potential opportunities. It highlights North Bay’s role as a major transportation hub with excellent connectivity by road, rail, and air. The website also provides a platform to market the region’s skilled labour force, supportive business environment, and quality of life, making a compelling case for investment and development in North Bay. During EDCO’s 2024 annual conference, ZoomProspector and GHD Digital showcased the website as a case study, highlighting the use of technology, efficient layout and design.
