Promotional Item: Custom Candles to Attract Medical Professionals

Promotional Item: Custom Candles to Attract Medical Professionals

In an innovative initiative to attract medical professionals to the area, the Town of Bracebridge partnered with Rich Hill Candles, a renowned local candle company, to create custom-branded candles to provide as gifts to medical students visiting the area. This initiative is part of a District-wide effort to promote Muskoka as an attractive place for medical students to live and work. Our goal was to develop a product that embodies the unique essence of our community, with the aim to leave a lasting impression on medical students considering where to start their careers. These custom candles are not just promotional items; they are thoughtfully designed to represent our town’s identity and culture.

Rich Hill Candles is a family-owned business that emphasizes handcrafted production, using people-powered methods such as an antique taper dipping carousel, which is over 100 years old and still in use daily. This approach not only preserves traditional candle-making techniques but also reduces the reliance on modern, energy-intensive manufacturing processes, highlighting the company’s commitment to sustainability and traditional craftsmanship.

With the help of the Rich Hill Candles design team, we branded these candles as “Bracebridge Falls”, inspired by the many landmark waterfalls located in Bracebridge. The candles are poured in three distinct layers, each a varying shade of blue, to give the appearance of a flowing waterfall. Each layer has a different scent profile, starting with “Lake Breeze” as the top layer, “Dockside” as the middle layer and finally “Waterfalls” as the bottom layer. This combination of blue hues and scents was designed to create a sensory connection and lasting memory of the students’ visit, encouraging them to consider our Town as a place where they can build a fulfilling career and enjoy a high quality of life.

The candles are poured in reusable jars with a modern black lid. Each candle has a main label as well as a fun sticker with the playful tagline “Looking for your perfect match? Bracebridge is LIT!”. A pack of Rich Hill Candles branded matches are affixed to the lid of each candle to complete the package and tie in our tagline.

Visiting students have expressed appreciation for the thoughtful, fun and high-quality gift, noting that it reflects a community that values and invests in its people. This feedback indicates that our strategy is effective in creating a favorable impression and influencing their decision-making process.

In summary, the custom branded candles represent a unique, innovative approach to healthcare recruitment and community promotion. By combining local craftsmanship and a strategic focus on attracting medical professionals, we have created a memorable product that is a testament to our creativity and dedication to making our community a desirable place to live and work.