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Patio Season is Calling Ad

Submitted ByTown of Caledon

Our ‘Patio Season is Calling’ ad was a piece created for an advertising opportunity within the Globe & Mail and In the Hills publications. Knowing that this reach would be wide, and skew heavily towards those some distance away, we approached the ad design with the knowledge that we wanted the concept to be simple, eye-catching, and relevant to those looking for summer road trip destinations.

Featuring local food and drink, we strove to make the ad bright and eye-catching, while evoking the simplicity of a delicious summer patio lunch, with your phone tossed on the table as you enjoy the warm weather, good food, and lively conversation. The active nature of patio season “calling” suggests a response action of accepting the “call” by making the trip to beautiful Caledon.