Made in Brampton
In 2025, the City of Brampton’s Economic Development Office launched “Made in Brampton”, a high-impact promotional video showcasing Brampton as a national leader in Canadian-made innovation, advanced manufacturing and global investment opportunity.
This bold, cinematic video highlights how Brampton’s 111,000+ businesses, spanning automotive, food processing, tech, logistics and life sciences, create products and services that power life across Canada and around the world. With a strong call to action and polished storytelling, Made in Brampton positions the city as future-ready, globally connected, and proudly rooted in Canadian excellence.
Purpose & Strategy
The video was created as a cornerstone tool in Brampton’s investment attraction strategy. It reinforces the city’s value proposition, an unbeatable location for scaling Canadian-made products, while helping Brampton stand out in highly competitive global markets.
It is now integrated into:
- Trade missions and investment pitch decks
- Industry events and sector-specific outreach
- Site selection conversations and investor meetings
- Social and digital campaigns targeting decision-makers and talent
Message to the Community & Beyond
The video reinforces pride of place and amplifies Brampton’s economic strengths. It shares a unified message: Brampton is a city where Canadian products are made, scaled, and shipped globally. It inspires local businesses to align with a larger identity and shows residents how their city contributes to national prosperity and innovation.
The campaign has seen organic adoption by local businesses, many of whom now use the video in their own stakeholder presentations. The message is simple and powerful: If it’s made in Canada, there’s a good chance it’s Made in Brampton.
Reach & Performance
- The video has surpassed 50,000 combined views across YouTube, LinkedIn, events and partner channels.
- It has been featured in national media coverage, including CP24, amplifying its reach across Canada.
- More than 300 businesses and partners have used or shared the video in presentations and digital outreach.
- It has helped strengthen Brampton’s narrative in global delegations, such as with Germany, India, the U.S. and within provincial and federal investor networks.
Sustainable Production & Impact
The video was produced using a local Brampton-based agency and production crew, supporting the creative economy and reducing travel-related emissions. By leaning into digital-first distribution via YouTube, social, presentations and QR codes, Made in Brampton has a low environmental footprint and high scalability.
Long-Term Use & Brand Alignment
Made in Brampton complements the city’s broader economic development brand and supports ongoing messaging through investbrampton.ca, targeted campaigns, and sector marketing materials. It is not a one-time asset, it is built to last, evolve with future campaigns and drive ongoing impact.
This promotional video boldly showcases Brampton’s past, present and future as a city that makes things happen, and makes things here.
