Huntsville Community Brand

 The Town of Huntsville, and community partners including the Downtown Huntsville BIA, Explore Huntsville, and the Huntsville/Lake of Bays Chamber of Commerce, worked alongside Marketing Agency TWG Communications to develop a community brand for the Town of Huntsville in 2023. The look, feel and colour block of the Huntsville Community brand is the direct result of extensive consultation. The Town and partners have worked together to implement and apply the brand to community projects and initiatives for strategic placemaking. 

Purpose 

The brand was designed with a sense of placemaking in mind, including economic development, resident and investment attraction, tourism and wayfinding. Rather than four different organizations using their brands for various tourism events and initiatives, one cohesive brand helps to unify and strengthen Huntsville as a tourism destination. The anticipated outcome is that the town, tourism entity and community partners can build brand equity and recognition. Eventually both residents and visitors will soon recognize the logo and brand identity as uniquely Huntsville. 

Town of Huntsville – EDAC 2025 Award Application – Brand Identity 

In order to implement the brand, additional revisions were made in 2024 to the brand guideline book with creative agency Collective Noun. This was so that the brand could be utilized in various formats and scenarios. See brand guideline book attached. 

Tourism Partner Collaboration 

With Explore Huntsville selected as the Town’s Destination Management Marketing Organization (DMMO), the branded guidelines and assets were provided for implementation by the tourism entity. While the Town utilizes the brand for economic development initiatives that align such as wayfinding, signage and resident attraction. Since the guideline has been created, there has been a soft roll out of the brand as the tourism entity worked behind the scenes to set up their website, social media and marketing assets. Therefore, the community brand was launched on July 12, 2025 to the public. 

With branded guidelines, the Town and community partners have been able to incorporate a consistent look and feel into tourism and economic development initiatives. 

The Town still retains its municipal logo for government communications and works with community partners on how to best implement the new brand as projects and initiatives come up. 

Note: attached Brand Guideline is a compressed version.