In 2021, Moose Jaw City Council identified a priority for the Economic Development team: market our quality-of-life advantages.
We started with two questions:
The answer? In Moose Jaw you get all the things that add up to a #NotoriouslyTerrific quality of life. In short, you can Get A Life.
On July 28, 2022, the “Get A Life” campaign was launched at the Regina International Airport, bolstered by two Get A Life videos reinforcing the key messages. A social media campaign with the videos was launched across Saskatchewan, Alberta and Manitoba and ran from August 1-December 31, 2022.
In April 2023, we began a social media campaign featuring 15-second Get A Life videos, and have focused our efforts in the Regina area. (Campaign stats are attached.) As of July 31, the MooseJaw.ca/GetALife URL had received 5,167 page views.
Get A Life has engaged multiple community stakeholders:
“After our discussion about the campaign the city is running to attract more residents, it occurred to me that the easiest way to grow the city would be to retain a higher % of the international students graduating from SaskPolytech. The research would be to find out from international students what they need to experience/see in a smaller community to choose it as a place of residence post graduation.”
They received the funding, and the project is near completion.
The campaign has also proven useful to recruiters. HumanEdge Executive Search was contracted by the City of Moose Jaw in 2022 to target a new City Manager.
“When recruiting, it’s not just about promoting a job – it’s about promoting a community. We find that the entire family has a say in the decision to move for opportunity. The Get A Life campaign is a fun, creative, and valuable tool that effectively showcases Moose Jaw’s quality of life advantages to potential new residents.” – Todd Sharpe, Managing Director at The Municipal Services (TMS) Group, Partner at HumanEdge Executive Search, President at TMS Sports Strategies.
Get A Life can easily be applied to any aspect of Economic Development promotion, and we have continued to expand our usage. Two recent examples include:
Campaign Launch at FlyYQR: https://www.youtube.com/watch?v=A4sehrJDM2o
Testimonial Video 1: https://www.youtube.com/watch?v=QjmbqQ97_sA
Launch Video: https://www.youtube.com/watch?v=9RyoI0D_04Y