City of Vaughan’s Automotive Sector Video – https://youtu.be/UXKZupzkdpQ
Our marketing video aims to promote Vaughan’s thriving automotive sector, highlighting its strong supply chain network, highly educated workforce, proximity to key infrastructure and prime location. The video showcases three prominent companies in Vaughan including Eberspächer, Hanon Systems, and Martinrea, each highlighting the key reasons and benefits of doing business in Vaughan. This video helps Vaughan position as a premier destination for next-generation automotive hub and innovation.
Originally developed for display at AutoTech Detroit, we created two versions of the video to ensure its versatility. The shorter version effectively targets and engages stakeholders on social media, while the longer version is tailored for investment meetings and conferences. Our target audience includes local and global automotive suppliers interested in expanding their operations in the Greater Toronto Area.
Throughout the project, we faced the challenge of condensing substantial information into a concise and engaging video. However, we successfully overcame this challenge by selecting the most impactful visuals and crafting a compelling narrative. As a result, we believe the video effectively met its objectives by telling the unique story of Vaughan’s automotive sector, while showcasing the abundant opportunities and resources available in the city.