City of Richmond Hill Video

Purpose
The new promotional video is a key element of Richmond Hill’s Economic Development marketing strategy to position the City as the location of choice for innovative business. Its goal is to offer business owners a glimpse into Richmond Hill’s vibrant business community and lifestyle, highlighting why their company should choose to locate here.
The video spotlights some of Richmond Hill’s innovative companies, particularly within the tech sector – our largest sector. It illustrates how Richmond Hill’s unique value propositions create ideal conditions for companies to locate and grow: a diverse and welcoming community, access to one of Canada’s most educated workforces, a strategic Greater Toronto Area (GTA) location, a world-class quality of life and a thriving ecosystem of nearly 5,000 companies where tomorrow’s products are designed today.
Effectiveness
The video effectively demonstrates how Richmond Hill’s strategic location, talented workforce and world-class quality of life combine to create ideal conditions for companies to locate and grow. It highlights the City’s youthful, diverse and innovative character.
Dramatic aerial footage showcasing the City’s transportation infrastructure, business parks, suburban neighborhoods and natural environments, including recreational spaces, adds significant value. Profiling major local companies further reinforces why these businesses have chosen Richmond Hill.

Challenges & Changes made
The challenge was to create a short yet impactful video that both educates and entices our target audience to consider Richmond Hill as their preferred business location. Additionally, the video needed to be versatile enough for multiple uses, including tradeshow booths, in-person presentations and YouTube postings. To address these needs, we implemented closed captioning to accommodate settings where audio may not be available (e.g. some tradeshow booths).
Target Audience
Our target audience consists of innovative companies with expansion goals to establish a presence in North America, Canada, Ontario or the Greater Toronto Hamilton Area (GTHA).
We aim to reach businesses that can benefit from Richmond Hill’s highly educated workforce – particularly those in STEM fields, as we have the highest number of STEM graduates per capita. Our focus is on companies involved in research and development that want to be centrally located in the GTA. Richmond Hill offers excellent transportation infrastructure, including the future Richmond Hill Centre Subway, which will provide multiple commuting options for both hybrid and on-site staff.
Specifics
https://youtu.be/v5HUOxa9J9w
The Thinking Forward video is posted on our YouTube channel and embedded on the Why Richmond Hill page. It has received over 295 views. The Economic Development team has integrated the video into presentations, e-newsletters, and social media, and has shared it directly with key contacts, business owners, members of City Council and investment attraction partners such as Toronto Global, the Province of Ontario, and Trade Commissioners. External consultants reached 957 international companies this year in a targeted marketing campaign for Hannover Messe in which the video was shred with key prospects.
Sustainability
The video showcases Richmond Hill’s diverse transportation infrastructure and high quality of life – two key components of work-life balance. From a sustainability perspective, highlighting transit options and promoting the attraction of companies that align with the skills and experience of our local workforce encourages more Richmond Hill residents to work within the community. This can significantly reduce commuting times, contributing to lower emissions, greater employee satisfaction and improved retention.
Additionally, the aerial footage featured in the video was captured using drone technology – an environmentally friendly and cost-effective alternative to traditional aerial filming methods.