The Be An Explorer in Bruce County video motivates people to visit, live, invest, and start or move a business in Bruce County. This video is Bruce County’s overarching video speaking to numerous target audience: visitors, entrepreneurs, and residents. This video intends to cast a wide net, position the region, and create awareness. Bruce County is where the roads less travelled become a journey: in life, our work, in our communities, and in how we spend our days together and this video encompasses all of it.
The video highlights visitors exploring, innovative entrepreneurs in major sectors, showcasing the life of residents, and investors exploring endless opportunities. Not only it is encouraging others to visit, but also to consider Bruce County as a place to live and build a business and invest. The anticipated outcome is to provide a positive messaging to our identified audiences and bring brand awareness for Bruce County’s tourism, resident attraction, investment attraction, and business attraction efforts.
This video is targeting many audiences as stated below:
In Bruce County, the search for work-life balance ends – it just comes naturally. So easy that you might just find, like we do, that smiles are bigger and a little more frequent around here. Bruce is about an alternative lifestyle: less complex, affordable, and about community. It is active, energetic, social, and rugged. Therefore, around sustainability, this video is encouraging people to live, work and play in a natural landscape, immerse in this sustainable lifestyle and natural elements and be at the best of your mental health. The video influences a positive sustainable message.