The City-Wide Business Walk: How Edmonton Reaches 10,000+ Businesses Every Summer 

Date: Tuesday, September 15
Time: 4:00pm
Room: Salon B

Speaker:
Nolan Carter, Ec.D – Senior Economic Development Strategist, City of Edmonton

Description: Accurate, granular data is the backbone of any effective Business Retention and Expansion (BR+E) program—yet reaching every local enterprise often feels out of reach. In this fast-paced, practical session, Nolan Carter from the City of Edmonton pulls back the curtain on Edmonton's massive annual Business Census: a high-capacity, ground-level initiative that connects with tens of thousands of active businesses across the city every summer. 

Discover how Edmonton mobilizes a summer field force to capture unparalleled neighborhood-level insights, track local business health, and identify emerging operational risks in real time. Delegates will walk away with actionable strategies, proven survey frameworks, and customizable templates ready to adapt to communities and BR+E programs of any size.