Project Leader, New Resident  – County of Lambton

Position Description

Position Title: Project Leader- New Resident, Attraction & Retention

Division: SLEP

Group: Non Union

Immediate Supervisor: Chief Executive Officer – SLEP

Position Summary

The role of this position is to develop strategies to reverse the population decline and encourage new resident relocation to the Sarnia – Lambton area.

Job Duties and Responsibilities

Program and Strategy Development:

  • Determine suitable new resident attraction and retention strategy for Sarnia-Lambton involving Students, Employees, Entrepreneurs, and Retirees (SEER)
  • Research, analyze and develop strategies in response to market, community, and international human resources developments
  • Liaise with local and external business, academic, settlement, and public sector professionals to discuss business strategies and encourage relocation to the area
  • Meet with Federal, Provincial, and local groups to determine local demand and external availability of target personnel and groups for potential relocation to Sarnia-Lambton
  • Perform research to locate these target groups in and outside Canada and develop appropriate programs to encourage them to relocate to Sarnia-Lambton

Implementation of Strategy and Marketing of the SEER Program:

  • Market, promote and gain acceptance for SEER within the County of Lambton, within Canada, and internationally through immigration
  • Promote and encourage recruitment of amenity retirees as an economic strategy
  • Meet, inform and convince Lambton’s municipalities, mayors, politicians and media of the economic benefits of the SEER strategy
  • Convince members of organized labour groups, private sector businesspersons, real estate developers and members of the public of the essential nature of this task
  • Create and develop materials and conduct information seminars to service groups such as Rotary and Kiwanis to inform and gain acceptance for SEER
  • Participate in media interviews and develop press releases for radio, television, and print to educate the community on the necessity of new residents and the positive economic impact to the community
  • Develop contacts, meet, inform, and market to individuals and groups outside the County of Lambton including the GTA, the U.S and international countries
  • Travel inside and outside Canada to deliver information seminars to target groups
  • Cause contacts to consider moving to Sarnia-Lambton, to study, work, open a business or retire. These include Ambassadors of foreign countries, foreign university presidents and deans, leaders of retired persons associations, foreign business leaders, foreign student groups, and members of foreign print and television media
  • Coordinate and conduct on site tours to individuals and groups who have been convinced to visit the area by the SEER program, and provide verbal and written information as required
  • Develop agenda, choose location, businesses, municipalities in conjunction with local municipal, business and political leaders, and the press
  • Contact and persuade local business leaders to participate in marketing tours
  • Arrange financial sponsorship from local business community for marketing events where appropriate
  • Assist potential new residents by providing well-informed advice and reference to appropriate federal and provincial employment/labour and immigration law
  • Maintain awareness of potential for business opportunities outside of SEER especially in target sectors as defined by SLEP Chief Executive Officer

Lobby Government for Funding:

  • Lobby appropriate ministries within federal and provincial government
  • Ensure that Lambton’s new resident attraction and retention strategy is well known by federal and provincial government
  • Develop and present programs and provide solutions that would allow government ministries to invest in program development in Sarnia-Lambton that would have application and therefore transferability to other jurisdictions

Research, Analysis and Report/Marketing Materials Development:

  • Perform research and analysis to remain up-to-date in the international and domestic movement of human capital field
  • Research the Internet, newspapers, magazines, books and academic publications applicable to this field
  • Sit on the Board of Directors of related associations and participate at their meetings to strategize and develop initiatives
  • Participate in policy meetings and discussions with provincial and federal ministries and municipal organizations to develop policy
  • Maintain contact with Human Resources professionals to maintain current knowledge of issues that may impact SEER and its implementation
  • Develop reports and presentations using technology such as animation and mapping for use inside the County and for use in lobbying government ministries, and marketing to potential new residents inside and outside Canada
  • Complete importation paperwork and act as inbound customs broker for SLEP purchases (such as promotion/marketing displays) in the USA as required
  • Work as a member of a team with municipal staff on projects related to SEER strategy

Information Technology Support:

  • Resolve software/hardware IT difficulties at SLEP office
  • Suggest IT solutions including software/hardware selection and purchase

Development of Educational Curriculum to Support SEER:

  • Identify existing programs and work with local academic providers to develop new curriculum and programs specifically for foreign students
  • Recommend suitable programs to promote to SEER target audience from the educational catalogues of Lambton College, Western University
  • Create and develop promotional materials and curriculum to help providers increase market share in foreign markets such as China, India, and the U.K.
  • Recommend delivery methods for promotional materials and marketing into foreign markets to local academic providers


  • Incumbents must keep up-to-date on all relevant legislation, collective bargaining agreements, County Policies and Procedures, etc. ensuring that these are implemented as prescribed
  • Incumbents must possess the physical ability to meet the duties and responsibilities of the job description and/or the requirements identified within the position’s Physical Demands Analysis

These describe the general nature and level of work being performed by incumbents in this classification.  They are not an exhaustive list of all job duties in the classification.  Other duties may be assigned.

Supervision Requirements

Direct Supervision: None

Indirect Supervision: None

Functional Authority: Provides direction, consultative services and advice on new resident attraction and retention issues and services to the community

Credentials Required

Minimum Formal Education

  • A Bachelor’s Degree in Arts or a combination of education and experience in a relevant discipline related to areas of service provision


  • 5 – 6 years experience in international business development
  • Effective marketing and presentation skills
  • Excellent research and analysis skills
  • Strong negotiation and communication skills

A valid Ontario driver’s license and use of a vehicle
A valid Canadian passport

For the full job posting please click HERE

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