Promotional - Video | Invest Barrie - City of Barrie
Purpose of the Project
The video being submitting for consideration is the promotional video created for the Train in Technology Career Expo. The City of Barrie, Georgian College, County of Simcoe, City of Orillia, and the Simcoe County District School Board partnered to present the second Train in Technology Career Expo and Job Fair on March 27, 2018. The region is currently experiencing a labour shortage in a number of different areas, and this event is one of just many initiatives these partners are working on collectively and independently to try to help address the issue from a business retention and expansion perspective. The Expo was a large scale and hands-on event focused on bringing awareness to the multitude of tech-related education and career opportunities available.
The purpose of the video was to help recruit exhibitors and attendees. It was meant to be a high energy and exciting, and show the interesting ways that technology is being used in different work sectors. It also highlight the partners and the sponsors to give them some added publicity. There are two versions of the video, a 15 second version used for social media and a 30 second version used on the website www.trainintech.com.
The video was used extensively in recruiting new exhibitors and helping to promote the expo to potential attendees. The partners could share the video on their websites and social media channels. We were also able to provide the video link to specific companies that we wanted to recruit to participate. It helped the teachers promote the event to students. The video saved us a significant amount of money by promoting it on social media rather than buying expensive print media as we have done in the past.
It is difficult to determine directly the impact that the video had, but based on the event being at capacity for exhibitors and students, we believe that the video played a significant hand as it was a main promotional tool. The video received 1,711 views on the website leading up to the event. We received a great deal of positive feedback from those who viewed the video and the partners and sponsors were quite impressed with the quality and content, and appreciated the extra publicity.
Challenges & Changes Made
We encountered few obstacles with putting together the video. We have a videographer that we use regularly for initiatives and he was available to pull this together quite quickly for us. The only minor challenge we had was getting all of the sponsors to submit their logos to us in a timely manner to be able to finish the video and get it launched, so we were a few days later in launching the video than we had hoped.
There were several different target audiences for the event:
1) Exhibitors – From a BR&E perspective, business owners in need of employees and/or those that recognize the importance of building a potential future labour pool to their continued success.
2) Students – Post-secondary trying to enter into the workforce; secondary – deciding what career path to take and what post-secondary education is required; elementary – starting to think about what career path they might want to take and what courses they will need to take in secondary school to get there.
3) Job seekers and those looking for a career change.
Any specifics as detailed in the particular Awards Categories
For the video itself, Invest Barrie worked directly with Digerati Multimedia. The video was a creative and innovative way to promote an event that has traditionally been promoted through print and radio media. With the use of the video we were able to use social media, and the social media channels of our partners and sponsors to promote the event. The video itself is innovative in that it is very quick and lively, and appealing to a young audience, rather than just video clips from the last year’s event.
The video can be viewed at www.trainintech.com.