Planet Hatch Website

Website | Ignite Fredericton

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Purpose of Project 
Over the last year, our organization did a complete overhaul of the Planet Hatch website to renew corporate image, and update content in keeping with objectives below.

Effectiveness / Objectives
The website objectives were accomplished as follows

  • New design ‘look and feel’ with vibrant imagery and motion
  • Update content based on needs assessment (primary content: programs, events, centre information, news, Startup Visa, partner visibility)
  • Continuity and integration with sister brands
  • Responsive website design and development
  • Easy navigation and usability design
  • Integrated Content Management System (CMS) and integration with blog, social media, mailchimp, calendar, google analytics
  • Fully functional search feature

Challenges & Changes Made​
After conducting an exploratory session with staff and clients and a needs assessment, the website was created based on the previously stated objectives. It is has been extremely well received!

Target Audiences​

  • Startups – Looking for startup tools and resources
  • Prospective Startups – People considering entrepreneurship, and seeking guidance
  • Students – Exploring future career possibilities and targeted events
  • Partners & Stakeholders – Seeking information and sponsorship visibility
  • Newcomers – Seeking startup tools and resources, Startup Visa information
  • Members – seeking info on membership (rates, offerings), Atlantic Canada Entrepreneurial Services Passport, partnerships (DMZ, Walnut Accelerator), etc.
  • Mentors- business experts willing to lend advice

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