Invest Barrie – EDAC Marketing Awards Submission – Other Promotion – Video

Promotional - Video | Invest Barrie - City of Barrie
Abstract:

Monday Minute Videos

The Small Business Centre of Barrie, Simcoe County & Orillia (a branch of Invest Barrie) provides entrepreneurs with the tools they need to start and grow their business via free one-on-one consultations, workshops, events, youth entrepreneurship programs and recommending professional referrals. In the 2017/18 fiscal year we provided consultations to over 330 business owners and assisted in the opening of 116 new companies and the expansion of a further 38 local businesses.

Purpose of the project

The Monday minute videos are featured weekly on the Small Business Centre Facebook page. The purpose of the Monday Minute videos is twofold:

    1. To magnify the communication of themes and concepts that regularly come up in one-on-one client consultations; and
    2. To communicate information that business owners can immediately apply to their businesses and that should have an immediate effect.

Effectiveness/Meeting Objectives (if known)

The statistics are showing great results – In just 12 weeks:
Total page likes have increased by 19.63%.
Page engagement is 11.12%.
Average viewership is 45.24%.
Average video completion rate is 33.73%.

Challenges & Changes made

The only real challenge faced has been in distilling the key message down so as to stay within the one minute timeframe.

Target Audience (demographics)

Micro-businesses of 1 – 5 people where the majority, if not all, of the day-to-day tasks are completed by the company’s ownership.

Any specifics as detailed in the particular Awards Categories
The videos are also used as a platform to educate the viewer as to the services of the Small Business Centre of Barrie, Simcoe County & Orillia and most videos include mention of the fact that all of our services are completely free along with a mention of how to contact us.

Videos can be viewed at the following link:

https://www.facebook.com/smallbusinesscentrebarriesimcoecountyorillia/

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