Economic Directions

Single Publication – 4 or more pages | Strathcona County
Abstract:

Purpose of the Project
To promote the economic activity in the region; to educate the public on the services Economic Development and Tourism provides the community and business and for business retention, expansion and attraction to Strathcona County; and to promote tourism opportunities within the Strathcona County area.

The digital document can be viewed here.

Effectiveness
Each year, this publication is always well received. Local business owners, staff, residents, investors and media use the information to determine the economic direction that this community is taking. It also provides a accurate summary of successes from the past year, using easy-to-understand graphics, infographics and charts.
Every year, 500 Economic Directions are produced and made available to the public at trade shows, conferences, public displays and personalized packages. In 2017-18, the 500 was an insufficient quantity now print 1,000 to keep up with demand, as well as directing the public to the digital version found on the municipalities website at ISSUU.com.

Beginning February to July 2018, ISSUU statistics are positive:

  • 70 reads
  • 1,574 impressions

In 2017, the International Economic Development Council (IEDC) awarded Economic Directions a Bronze in the Magazine category, as well as a international Gold MarCom Award, as part of a larger integrated marketing campaign.

Challenges and Changes Made
Challenges are mostly involving gathering and processing data. We have many sources where we get statistical data from; federal, provincial and municipal as well as third-party analyst and tools used. Distilling this amount of information is challenging and time consuming. To improve the speed and accuracy of this process, all members of the economic and development team are each tasked with portions of data retrieval and proofing.

Target Audience

  • Local and prospective business owners / entrepreneurs / employees / residents (current and future)
  • Investors
  • Realtors
  • Developers

Award Category Specifics
A unique, high-quality, 36-page, 8”x8” size, saddle-stitched, full colour magazine, published on a yearly basis. To maintain sustainability, printed FSC (paper from responsible sources) and available digitally on ISSUU.

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