Manager of Economic Development – Town of Bracebridge

Published October 7, 2021
Closing Date: October 21, 2021


Reporting to the Director of Planning and Development or designate, the Manager of Economic Development is responsible for the Town’s Economic Development programs and activities. The Manager of Economic Development creates and manages all development and marketing programs related to business retention and attraction. In addition, the Manager will oversee tourism and cultural aspects of the economic development program including responsibility for managing the visitor information services agreement with the Chamber of Commerce. The Manager is the key liaison for the Economic Development Branch with Council, Town staff, other external agencies and the development community.


  • Assists in the coordination of Department objectives and operations in collaboration with the Director of Planning and Development, Manager of Planning and the Chief Building Official.
  • Plans, directs, coordinates, and reviews the Economic Development Branch’s work plan for assigned staff; assigns work activities, projects, and programs to carry out Town Council priorities; reviews and evaluates work products, methods, and procedures; meets with staff to identify and resolve problems.
  • Establishes and oversees an interdepartmental team for the development and implementation of multifaceted economic development programs.
  • In cooperation with the Director of Planning and Development, trains, motivates, and evaluates assigned personnel; provides or coordinates staff training; works with employees to correct deficiencies; implements discipline and termination procedures.
  • Develops and administers the Economic Development Branch’s operating and special program budgets; participates in the forecast of funds needed for staffing, equipment, materials, and supplies; monitors and approves expenditures; implements adjustments.
  • Assists in assessment of Departmental staffing needs; makes recommendations on complement amendments and organization structure for the Economic Development Branch; participates in recruitment processes; and working together with the Director of Planning and Development makes effective hiring recommendations.
  • Attends Committee, Council, economic development-related advisory committees, and other meetings as required. Prepares and presents reports and recommendations, formal presentations and responds to questions and inquiries as required.
  • Coordinates and facilitates, with the Director of Planning and Development, the implementation of economic development and culture related recommendations and plans set out in the Town’s Community-based Strategic Plan and other planning tools or documents.
  • Manages and participates in the development and implementation of goals, objectives, policies, and priorities for assigned programs; participates in policy formulation effecting business; recommends and administers policies and procedures.
  • Assists with tourism development in the community by providing support, advice and recommendations to various community stakeholders and organizations. Designs and coordinates tourism and event strategies, working in partnership with other departments and/or stakeholders. Oversees the Fee for Service Agreement between the Town and the Chamber of Commerce for the operation of the Visitor Information Centre.
  • Performs a full range of business retention and attraction duties; visits businesses; provides site location, market research, and related information. Develops and grows relationships with local businesses, landowners/landlords and real estate community.
  • Informs and updates the Director of Planning and Development on economic development matters, prospective projects, sensitive business community issues, and related matters.
  • As the liaison for the Economic Development Branch, develops and grows relationships with key community and regional agencies including, but not limited to, the Bracebridge Business Improvement Area, Bracebridge Chamber of Commerce, Muskoka Futures, Muskoka Tourism Marketing Agency, the Muskoka municipalities, Georgian College, service clubs, and community groups.
  • Liaises with relevant provincial and federal agencies; pursues appropriate grant and other funding opportunities in connection with the Town’s overall economic development programming and specific project initiatives.
  • Responds to inquiries from and liaises with the development/building community, internal divisions/departments, other governments/agencies, residents, and elected officials on Town Policy Planning matters.
  • Reviews and evaluates, with the Director of Planning and Development and other Branch Managers, department administrative and service delivery processes with a view to streamlining/updating practices and fostering excellence in customer service.
  • Supports the implementation of the Town’s Business Investment Strategy (Community Improvement Plan) and aggressively promotes the Financial Incentive Programs associated with the Strategy.
  • Maintains inventory of pertinent information and statistics on all aspects of Bracebridge (Community Profile); maintains a database of business prospects, available land sites and available buildings; participates in activities to promote Bracebridge to the development community and to business prospects.
  • Performs and oversees a full range of marketing and public relations activities including the social media presence for Visit the Bridge, Keep It Local and the Town’s Corporate channels; performs research of economic information and provides market data; develops an annual marketing and promotions plan, creates and distributes marketing and collateral materials; coordinates Town-wide branding/marketing efforts; prepares and presents information at meetings of various organizations, groups, and clubs; oversees and provides information and direction regarding the Planning and Development Department’s web pages of the Town’s website; produces and writes for the economic development newsletter; provides articles for other organization’s newsletters.
  • Provides technical expertise for the Town’s e-solutions web platform and provides assistance and training to other Town staff as required.
  • Participates in one or more appropriate economic development organizations (e.g. Economic Developers Council of Ontario).
  • Attends and participates in professional group meetings such as Regional Economic Developers’ meetings for the purposes of collaboration; stays abreast of new trends and innovations in the field of economic development; evaluates the latest best practices as options for the Town.
  • Performs other related duties as required.
  • Assists with implementation and maintenance of The Ontario Municipal Record Management System (TOMRMS) and the Electronic Document and Records Management System (EDRMS).
  • Works in a friendly and courteous manner and communicates effectively with co-workers, supervisors, elected officials, and the general public.
  • Undertakes special projects and performs other duties as assigned in accordance with departmental or corporate objectives.


  • A Degree from an accredited college or university in planning, public administration, business administration, economics or related field, or equivalent.
  • A Certificate in Economic Development from the Economic Development Association of Canada/University of Waterloo or a Certified Economic Developer Professional Accreditation (Ec.D.) or equivalent.
  • A minimum of five (5) years of progressively responsible experience in economic development, tourism, culture and special events including two (2) years of administrative and supervisory responsibility.
  • Demonstrated experience in managing economic development and tourism related social media accounts and technical expertise with websites.
  • Ability to prepare clear and concise reports, grant applications, newsletters and presentations.
  • Good working knowledge of municipal government and municipal development policies in general, as well as the Occupational Health and Safety Act, WHMIS 2015, the Municipal Act, labour relations principles and collective agreement administration, and contemporary management practices.
  • Proven ability to manage multiple projects and activities simultaneously.
  • Ability to establish and maintain effective working relationships with business prospects, local business owners, Council, Town staff, community stakeholders and representatives of other levels of government.
  • Excellent interpersonal skills including the ability to work effectively in a team environment and to exhibit courtesy, tact and diplomacy in dealing with the public, department officials and other members of staff. Ability to adhere to confidentiality requirements at all times.
  • Exceptional, written and verbal communication and marketing skills.
  • Excellent financial management, budgeting, organizational, prioritization, problem-solving and leadership skills.
  • Ability to think and act strategically in a political and community service environment, to build strong and enthusiastic staff teams and external alliances/partnerships, to align departmental programs/services with corporate goals and objectives, and to champion the mission and values of the Town.
  • Excellent knowledge of Microsoft Office software applications including Excel, Word, and Outlook, familiarity and comfort with web and social media platforms, and experience with database software, related GIS and application tracking systems.
  • A valid Class “G” Ontario Driver’s License in good standing and a reliable vehicle to use on corporate business.
  • Availability to attend evening and/or weekend meetings or other events as required.
  • Ability to provide an acceptable current criminal reference check.
  • Possess the physical ability to perform the essential duties of the job.


  • Physical demands require extended periods of sitting, driving, walking, and lifting up to 50 lbs.
  • Working conditions vary from an indoor environment to exposure to inclement weather conditions, both hot and cold; rain, wind and dust; and exposure to public criticism.
  • Ability to work schedule and shifts as stated. Work outside normal working hours may be required occasionally.


Positions Supervised Directly: Economic Development Officer, Economic Development Programmer (Culture), and Managing Business Consultant (Muskoka Small Business Centre)

Positions Supervised Indirectly: Other Muskoka Small Business Centre Staff, BIA Administrative Coordinator, and contract staff.

For further information and on how to apply please click here.

  • Position: Manager of Economic Development
  • Location: Planning and Development Department
  • Closing Date: 10/21/2021


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