Manager, Marketing and Cluster Development – Regional Municipality of Durham

THE REGIONAL MUNICIPALITY OF DURHAM

Planning and Economic Development Department

Manager, Marketing and Cluster Development (Regular Full-Time)

Job ID: 11375

Job Number: 389

Open:  Mar 07, 2019      Close:  Mar 31, 2019

Manager, Marketing and Cluster Development

Reporting to the Director of Economic Development and Tourism,

The incumbent will:

  • Manage all marketing and advertising activities for the Economic Development and Tourism division
  • Develop and implement programs to support certain Regional priority industry clusters, to enable their growth and increased competitiveness, attract &retain workforce, and strengthen their supply chain
  • Develop digital content strategies to achieve departmental marketing objectives
  • Deploy digital advertising campaigns to create awareness and generate investment leads over various platforms, including social medial channels, the department’s customer relationship management system, e- mail, website, and through advertising partners
  • Carry-out managerial activities and manage the marketing section’s annual budget
  • Develop and oversee the maintenance of databases that serve Economic Development and Tourism, including research, compilation, tracking and maintenance of data and materials
  • Develop and maintain partnerships with local stakeholders, businesses, associations and post-secondary institutions to enable entrepreneurship programs and support research &development projects that increases the competitiveness of Regional industries
  • Oversee the activities of the Durham film program
  • Regularly track, analyze and report on the reach and effectiveness of advertising campaigns, including the delivery of presentations to committee and council

The successful applicant will possess:

  • A degree or diploma in Business Administration, Marketing, Advertising, Public Relations, Communications, or equivalent
  • A minimum of four years’ experience in Marketing/Public Relations/Advertising
  • Several years’ experience in a management/supervisory capacity
  • Two (2) years’ experience developing digital marketing content strategies and deploying advertising campaigns over social media platforms
  • In-depth knowledge of marketing strategy, and marketing/advertising tracking &analytics
  • In-depth knowledge of the Economic Development and Tourism Industry
  • Strong interpersonal, influential, and relationship/partnership development skills
  • Experience with customer relationship management systems, website content management systems, and digital design software
  • In-depth knowledge and experience with paid promotion campaigns over social media platforms
  • Effective coaching and mentoring skills with the ability to lead and direct staff
  • Excellent written and verbal communication skills, including presentations and public speaking ability
  • Excellent project and financial management and analytical skills
  • Outstanding creativity, collaboration and thinking outside the box abilities

Management & Exempt Salary Grade 6

– Salary: $88,466 to $110,582 per annum

Conditions of Employment

Proof of education, qualifications and any other job bona fide requirements will be required prior to start date.

External Application Process

Come find a home where exciting and rewarding careers are balanced with your lifestyle. We thank all applicants; however, only those being considered will be contacted. Please apply online (www.durham.ca) no later than midnight on the closing date indicated on the Job Posting.

The Region of Durham is an equal opportunity employer committed to an inclusive, barrier-free recruitment and selection process. If contacted for an employment opportunity and you require accommodation, or if this information is required in an accessible format, please contact us at: RecruitingHelp@durham.ca and a Recruiter will provide appropriate assistance pursuant to the Region’s Accommodation and Accessibility policies. Please note that resumes should not be sent to RecruitingHelp@durham.ca.

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