The $178B Opportunity: Leveraging Tourism to Drive Economic Growth

Date: Tuesday, September 15
Time: 10:40am
Room: Main Ballroom

Speaker: Johanna Griggs – Economic Development and Tourism Professional, Destination Canada

Description: Canada's visitor economy is on track to reach $178 billion in annual revenue by 2030, but capturing this growth requires expanding our local supply—more rooms, bigger attractions, and enhanced amenities. Too often, Economic Development Corporations and Destination Marketing Organizations (DMOs) operate in silos. The EcDev team knows how to attract capital investment, while the DMO holds the visitor demand data.  

Join representatives from Destination Canada to learn how to break down these silos and build a unified "Team Canada" approach to tourism investment. This session will explore how to tap into Destination Canada's newly launched Tourism Investment Hub, leverage the Canadian Tourism Data Collective, and use regional assets to put your community on the global investor map