Background: Windsor-Essex has transitioned from the ‘Automotive Capital of Canada’ to the ‘Automobility Capital of Canada’ and has become a North American leader in sustainable mobility and next generation vehicle production and technology development. With global mobility trends changing at a rapid rate, the region is continually evolving and looking toward future opportunities.
Invest WindsorEssex published a 2-page advertorial in Perspective, Ontario Auto: Driving Prosperity edition. This specific publication was released on May 16, 2022 and distributed internationally through the Government of Ontario’s trade offices to promote new technology and innovation in Ontario’s automotive sector.
The primary objective for this advertorial was to showcase Windsor-Essex on a global scale as the ‘Automobility Capital of Canada’ to attract foreign innovators, entrepreneurs, businesses and investors to a region that is leading the development, commercialization and adaptation of advanced manufacturing and sustainable mobility technologies.
The advertorial promotes Windsor-Essex is the ‘Automobility Capital of Canada’:
Effectiveness: The advertorial has been successful in generating several high-quality leads and has significantly contributed to increasing awareness Windsor-Essex as the Automobility Capital of Canada.
Main Challenge: The automobility market is highly competitive on a global scale. To properly promote the Windsor-Essex region as an industry leader in sustainable mobility solutions and technology it was important to differentiate the region from competitors. This was achieved through identifying the region’s unique attributes (i.e. busiest commercial border crossing between Canada and the U.S., handling approximately one-third of all trade – about $1 billion per day), rich history in automotive and mobility technology, strong entrepreneurial ecosystem (i.e. Canada’s largest publicly accessible VR CAVE, Canadian Automobility Hub, Regional Technology Development Site and world-renowned mobility research facilities) and recent developments (NorthStar Energy).