Québec International’s (QI) mandate includes attracting qualified workers, international students and foreign entrepreneurs. Therefore, the agency initiates an array of projects each year. In 2021, QI wanted to show potential candidates the reality of daily life in Québec City through a Web series of seven short videos, going beyond the usual clichés and preconceptions. Despite two years of pandemic, labour shortages remain a major challenge for businesses in the Capitale-Nationale and Chaudière-Appalaches regions, with many jobs remaining vacant and a limited local labour force. Thanks to its dynamism, its low unemployment rate and its high-quality utilities and services, the Québec City region offers several assets to those who wish to immigrate. The Web series helps dissipate some concerns that inevitably come with an immigration project in order to better prepare newcomers and persuade them to choose the Québec City region. The production of the Web series was entrusted to ZEBRA MEDIA, in close collaboration with Québec International’s team.