In 2017, Québec International unveiled a new promotional tool devoted to international investors: The Québec City Area: It’s Simple. It relied not only on traditional economic data, but also on the presentation of the living and business environments as well as the personality of the Québec City region. Building on this approach and continuing to promote the region’s features were therefore the challenges for this tool in 2018. To achieve these aims, five new videos were produced. Four of these videos are specific to strategic and growing business sectors both in Québec City and internationally: life sciences, artificial intelligence, optics and photonics, and digital solutions and video games.
More videos available at www.simplequebec.com