Purpose of Project: The 2024 SDG and Cornwall Visitor Guide was developed through a collaborative effort between SDG Counties Tourism and Cornwall Tourism, aimed at creating a comprehensive and unified resource for promoting the region’s diverse attractions. The primary purpose of this project was to showcase the rich cultural, historical, and recreational offerings of the area, while fostering a stronger sense of community pride and encouraging tourism. Anticipated outcomes included increased visitor engagement, enhanced awareness of local businesses and attractions, and a boost in regional tourism, thereby contributing to the local economy.
Effectiveness / Meeting Objectives: Although the full impact of the 2024 guide is still being evaluated, early indicators show a positive response from both local residents and visitors. Increased traffic to featured sites, such as The Historic SDG Jail and the Saunders Hydro Dam Visitor Centre, suggests that the guide has been effective in drawing attention to the region’s unique attractions. Social media engagement and feedback from local businesses have further highlighted the guide’s role in driving awareness and foot traffic. The collaboration has also strengthened ties between Cornwall and SDG Counties, presenting a united front that benefits both communities.
Challenges & Changes Made: One of the primary challenges in creating the guide was balancing the representation of SDG Counties, a predominantly rural area, with the City of Cornwall, a larger urban center. This challenge required a thoughtful approach to ensure that both areas were equally highlighted and that the guide provided a fluid mix of rural and urban attractions. The solution involved careful selection and categorization of content, showcasing the unique qualities of each area while maintaining a cohesive narrative. It also included deliberation of not one, but two separate Councils. One significant change implemented was the integration of digital and print formats, allowing for broader accessibility. The digital version includes interactive elements such as videos and links to event pages, enhancing the user experience. Adjustments were also made to include more inclusive and diverse content, ensuring that the guide appeals to a wide range of visitors, from families to history enthusiasts.
Target Audience: The guide is tailored to a broad demographic, including families, students, history buffs, nature lovers, and cultural enthusiasts. It specifically targets visitors from nearby urban areas looking for day trips or weekend getaways, as well as local residents seeking new experiences within their community. The content is designed to be family-friendly, with a focus on educational sites and activities suitable for all ages, such as the Cornwall Community Museum and the Lost Villages Museum.
Sustainability: A key component of the 2024 Visitor Guide is its emphasis on sustainability. The project promotes local businesses and encourages visitors to support them, fostering economic sustainability within the community. The digital format reduces the environmental impact associated with printing, while still providing an option for those who prefer a physical guide. Moreover, the content highlights eco-friendly activities and attractions, encouraging visitors to explore the natural beauty of the region responsibly. The project also reflects a mindful approach to community engagement, seeking to preserve the cultural and historical integrity of the area while promoting growth.
In conclusion, the 2024 SDG and Cornwall Visitor Guide is a testament to the power of collaboration and community-focused tourism marketing. By highlighting the region’s attractions and fostering a sustainable, inclusive approach, the guide serves as a valuable resource for both residents and visitors, contributing to the ongoing growth and vibrancy of the SDG and Cornwall region.