Rural Oxford’s Collaborative Marketing & Outreach Initiative (3-Part Video Series)

Submitted ByRural Oxford Economic Development Corporation

Project Purpose:

“Welcome to Rural Oxford” is where the vision began.

During a time of extended business lock-downs and an absolute necessity for timely digital content creation and virtual connection, we set goals to:

  • create meaningful and practical rural business support programs for community members in some of the hardest-hit sectors,
  • have an abundant inventory of digital assets showcasing the real people, businesses and rural communities we serve,
  • promote the “big picture” by extending regional invitations for partner collaboration, leveraging and maximizing resources, and sharing of these high-quality digital deliverables for all community partners,
  • submit a successful RED grant application for this regional initiative to OMAFRA on behalf of the project partners.

Effectiveness of this 2021/22 Collaborative Marketing & Outreach Initiative:

 Overall, we worked with 11 community partners to create 56 high-quality promotional videos that showcase 64 business/industry partners, the eight unique and beautiful Oxford County communities, and the South-Central Ontario Region. We were successful in raising $20,000 in local partner funding and securing $30,000 in RED grant funding.

Please see attached the full EDAC Award Submission Abstract, Partner Letters of Support and more info on this 3-Part Video Series Initiative.

Youtube channel: