Richmond Hill Brochures

Purpose of Project
This project focused on creating refreshed marketing materials that clearly communicated our ecosystem and value propositions, aligned with subsector priorities. The outcome is a practical tool (set of brochures) that equips Economic Development staff to showcase the City’s assets and unique strengths, resonating with target audiences.
Effectiveness/Meeting Objectives
At key events and trade missions, including the Site Selectors Guild in April 2024, the Collision Conference in June 2024 and Hannover Messe in April 2025, the brochures served as a clear, tangible tool to communicate how Richmond Hill’s value proposition aligns with the business needs of target companies. They helped position the City as a strong option for a company’s strategic expansion plans.
These brochures have been shared via email, used in one-on-one meetings, posted on our website and referenced in select social media campaigns.
Challenges and Changes Made
In a region like the Greater Toronto Area (GTA), where municipalities share many similarities and have shared amenities like regional transit infrastructure and post-secondary institutions, it is difficult to create a distinct identity.
Richmond Hill is a relatively small municipality (just 100 sq. km) located at the geographic centre of the GTA. With limited employment lands remaining, our focus must be strategic – targeting office and research and development users, particularly within Richmond Hill Centre, a designated regional growth centre currently in the planning stage.
The main challenge is understanding what matters most to companies in specific sectors and clearly showing how Richmond Hill meets those needs. Each subsector brochure was developed with this in mind, highlighting features of the City relevant to each audience.
To provide context and credibility for prospective investors and businesses, we included examples of local companies and used statistics wherever possible. Recognizing the City’s position in the broader region, we also incorporated key regional information – reinforcing the value of Richmond Hill’s access to GTA-wide resources, talent and infrastructure.
Target Audience
Our target audience includes innovative companies within one of our seven priority subsectors that are looking to expand to North America, Canada, Ontario or the Greater Toronto and Hamilton Area (GTHA).
We are primarily focused on tech-related businesses, research and development firms, and companies that require a smaller footprint. We are not targeting large-scale manufacturers needing 15+ acres of land.

These companies would benefit from Richmond Hill’s highly educated workforce, central GTA location, future opportunities in Richmond Hill Centre (particularly for office and R+D users), strong quality of life and robust transportation infrastructure, which supports both commuter flexibility (hybrid or on-site) and efficient movement of goods, suppliers and customers.
Specific Detail for the Category
In preparation for Hannover Messe in April 2025, a targeted marketing campaign – coordinated through external consultants – reached 957 international companies. These companies received links to our PDF brochures (or printed copies in some cases) along with our promotional video. The dedicated campaign webpage received 1,568 visits.
Dedicated Page: www.RichmondHill.ca/InvestinginRH

Sustainability
The brochures were intentionally designed for digital use to minimize our environmental impact while maximizing accessibility. This format ensures the materials are easily shared with companies worldwide, readily available on our website, and simple to update as needed. Should printed versions be needed in the future, the design allows for high-quality output. All documents meet AODA (Accessibility for Ontarians with Disabilities Act) requirements, ensuring accessibility for all users.