QUÉBEC CITY AREA BUSINESS DESTINATION VIDEO

French link : https://www.youtube.com/watch?v=iMIb8EERbdU
English link : https://www.youtube.com/watch?v=bMzCSmY2Ewk

Today, on top of being home to the Government of Quebec, the Greater Québec City region has a strong, resilient economy that is full of opportunities. Innovation has always been a major driver of the region’s economic growth. The Québec City region can count on its diverse industry with recognized expertise in cutting-edge sectors like IT, life sciences, optics and photonics, insurance and financial services, robotics, and electronics. The value of foreign direct investments (FDI) in the Québec City region reached a new record in 2023. QI’s activities contributed to regional economic spinoffs of almost $1 billion in FDI ($990.3 million). Efforts in prospecting and attracting establishment and investment projects focused on business projects that would add value to the companies, ecosystems and supply chains already in place. Despite daunting projects and challenges, the technology sector particularly stood out this year. Among other things, the foreign investment team contributed to the establishment of four Microsoft data centres in the region, an exceptional project that positions the greater Québec City region in the high-tech and cybersecurity sectors. In this context, Québec International (QI) had long entertained the ambition of creating a video to highlight the Québec City region’s dynamic and attractive business environment. This production was designed to show the region’s many assets in terms of business development to attract new investors and talent, but also to shine a spotlight on ambitious and innovative entrepreneurs.

Promoting the region’s business environment is one of the agency’s primary mandates for supporting teams, as it was the case with this video project. As part of these activities in 2023, the team rose up to some key challenges and seized many opportunities to innovate in terms of communications, marketing, public relations, economic studies and strategic monitoring. In total, 917 publications and promotional tools and 1,691 mentions in the media were generated, a testimony to the team’s efforts and agility in promoting the region and its businesses both locally and outside the province of Quebec. Moreover, foreign direct investments are constantly increasing in the territory, going from $324.2 million in 2020 to $990.3 million in 2023. This progress shows that the strategies put in place are effective and that efforts in this direction must be continued. Video is an additional tool to support the team’s work. The goal was to develop a striking communication tool, a showcase that sparked interest and encouraged investing or settling in Québec City. A tool to support Québec International’s mandates to attract investments and talent. To that end, we had to focus on the strengths of the region and its promising industries.