Onlea – Lead with Learning
Onlea is a learning strategy and development firm based in Edmonton, Alberta. Organizations across North America choose us to help them grow new knowledge and skills in their communities, solve organizational problems, and establish themselves as leaders and change-makers in their industries.
We work in conversation with our clients, subject-matter experts, and team members to design effective and engaging learning experiences. Complex problems excite us. We ask questions, gather evidence, test assumptions, and break new creative ground. We are enthusiastic, engaged, expert, dedicated, flexible, and forward-thinking.
We believe learning drives transformative change. We keep people at the core of our work by designing diverse, inclusive, and supportive learning opportunities. We want to work with organizations seeking to create lasting, positive change by fostering knowledge and skills in their communities.
With a focus on our mission and the celebration of our 10th anniversary as a company, Onlea embarked on a brand update journey in 2023, which was completed in June 2024.
The previous brand was confusing and obsolete. Some of the issues identified with the previous brand included:
- The logo was not legible or accessible
- The emphasis on the letter “L” in the logo made it hard to be associated with the name of the organization.
- The illustrations looked immature to the target audience
- The website didn’t provide a clear indication of the capabilities and services the organization provided
The branding update has been a success with our target communities and we are proud to showcase the work of our design team as part of this award submission.
A demo reel with the new core branding and messaging can be found here:
A live event explaining the transformation at Onlea over the past year can be found here:
https://youtube.com/live/smwKe661e1U
New branding guidelines can be found using the link below or sent upon request:
https://drive.google.com/file/d/1sivqx8nmI6rY3baGLm-uinhcurdGRb1S/view?usp=sharing
#LeadWithLearning
