Recognizing the need for videos to enhance the image of the City of Stratford, investStratford, Stratford’ Economic Development Corporation, has invested in 7-part video series to better tell the “story” of Stratford.
The purpose of the digital enhancement project and video series was to leverage investStratford’s successes and tell a brand story in a fresh and entertaining way. The testimonial style video series features success stories of local businesses and individuals from all industry pillars of the Stratford business economy, encouraging economic and community investment by promoting and celebrating investStratford’s spirit of innovation, connectivity and entrepreneurship.
The videos are available cross-platform (website, social media, presentations) and provide a fuller, more attractive experience, both online and within the community. The video series is intended to reflect the major pillars in Stratford’s very diverse economic landscape and aims to leverage the recognizable landmarks (theatre, parks, City Hall) and more firmly establish images such as the business park and relatively new University School within them. The 7 videos produced, each focus on a subject but share one important element linked visually with a “Video bumper” (taken with video drone and enhanced with a light stream that implies an unseen digital stream linking all areas of Stratford). The videos feature Stratford partners, municipal and city thought-leaders, in a documentary style focusing on 7 areas: Education, Arts and Culture, investStratford/Economic Development office, Quality of Life, Manufacturing, Digital Infrastructure and the Connected Vehicle Project.
The videos are also available both on Youtube and the investStratford site, for anyone to view or use to promote the City of Stratford. Future plans for videos include a series which focuses on Stratford’s many ongoing Smart City Community initiatives.