INVEST Missisauga

Purpose:
As Mississauga marks over 50 years of remarkable transformation into one of Canada’s most vibrant, diverse, and globally connected cities, its Economic Development Division (EDD) faced a pivotal challenge to create a brand that could embody both the city’s ambitious international vision and its strong local roots. The answer was Invest Mississauga, the city’s first permanent, unified economic development brand.

Unlike past cyclical campaigns, Invest Mississauga was purpose-built for longevity, clarity, and meaningful impact. This brand serves as a powerful magnet on the world stage, attracting global investment while simultaneously uniting the City’s diverse economic development services, from large-scale business attraction to entrepreneurship and innovation through IDEA Mississauga, an entrepreneurial innovation hub within Invest Mississauga.

Our goal was simple but bold, craft a brand that resonates equally with international investors and local stakeholders, representing Mississauga’s promise of opportunity, innovation, and civic pride.

Effectiveness & Impact:
Since its launch at Collision conference last year, we have seen 27.5% increase of users on the Invest Mississauga website with over 30% being new users.

Invest Mississauga continues to showcase at major global industry events and investment missions, cutting through the noise to capture the attention of high-growth companies, site selectors, and investors. The brand consistently generates targeted inquiries and elevates Mississauga’s profile, even when positioned alongside larger metropolitan competitors.

From public institutions to private developers, Invest Mississauga has become the cornerstone of the city’s economic development identity. It unites sectors and stakeholders, fostering a shared vision and driving forward momentum across marketing the City’s business environment, innovation, and investment initiatives.

Building a brand that is both uniquely Mississauga and complementary to broader regional and national messaging posed a challenge. The solution was a flexible, adaptable identity that balances bold confidence with clarity and accessibility across diverse platforms, especially digital. The brand was meticulously refined to ensure instant recognition and impact in both international trade shows and local engagement.

The Invest Mississauga brand utilizes a vibrant colour palette combined with forward-facing triangles and upward lines to visually represent growth, progress, and optimism. These modern geometric elements create a dynamic and confident brand identity that reflects the city’s ambition and innovative spirit. The cohesive design effectively communicates Mississauga’s forward-thinking mindset and its position as a hub for opportunity and advancement.

Target Audience:

• Primary: High-growth companies (Series C+ startups, global firms expanding operations), established priority sector businesses, and companies already in Mississauga planning growth or consolidation.
• Secondary: Start-ups, small businesses, entrepreneurs, and innovation partners supported by IDEA Mississauga who are poised to scale.

Invest Mississauga was built not as a short-term campaign, but as a sustainable, future-ready platform. It is designed to evolve alongside the city’s economic priorities, consistently supporting inclusive growth, job creation, and innovation. The brand encourages collaborative investment that connects local talent with global opportunity and supports a strong, resilient economy that benefits all.