Invest in Middlesex Guide
Purpose of Project: The “Invest in Middlesex” guide is a key resource for businesses and potential investors to understand the current trends of economic activity in Middlesex County in efforts to stimulate business attraction and expansion. The guide gives ample information to support businesses in making strategic decisions to move forward based on areas like location, municipal partnership opportunities, income levels and labour force. This report is a valuable resource where organizations can gain deeper insights into short and long-term business activities, from hiring to expansion.
Effectiveness / Meeting Objectives: We have facilitated the circulation of demographics, housing, labour force trends, industrial land, education, employers, and investment and tourism data. The guides were delivered to all local municipalities, and will continue to be distributed at trade shows, and displayed at various locations throughout the county. It was important that we knew that our stakeholders truly found the guide useful and easy to understand. The guide was received well and complimented on its updated and modern look. The data and charts were updated to information from the past year, making it easier to extract the information efficiently and effectively.
Challenges & Changes Made: Collecting the right data was a challenge, as we sourced the most accurate information in a timely matter that would be able to inform stakeholders with the most up-to-date data. Nevertheless, we were able to develop a comprehensive publication using reliable resources from the past year that included Middlesex County-sourced data collection, as well as external resources like Lightcast, Environics, and other reputable brands.
Target Audience: We targeted business owners and decision-makers, investors, and site selectors in the fields of agri-business, logistics, and manufacturing. By understanding the distinct needs of actionable data for the needs and goals of our audience, we ensured that not only the content, but the visual display, would foster the development of business insights. With the use of clear and intelligible charts, figures, and graphics pertaining to demographics, economic statistics on data like housing and wages, and employee/employer trending behaviours, the guide supports development through attraction of new business and expansion of existing companies.
Specifics as detailed in the Awards Categories: Our 20-page Investor’s Guide is a vibrant, clear, and informative resource in which each page and section has information to make important decisions for business owners and investors in Middlesex County. Decision-makers require the latest information to understand the modern economic climate in Middlesex County and surrounding area and this is the document that will function as a tool to create connection between business owners and developers, officials, investors, and other professionals looking to expand and grow.
Sustainability of Your Project: Sustainability is at the heart of this publication, with a large focus on how to optimize expansion based on current economic factors like information on shovel-ready industrial sites. This guide provides a prudent conceptualization on how to engage with the Middlesex community using relevant economic statistics, maps, and labour force information to foster local economy expansion.
Please see attached URL that leads to the online version of the Investor’s Guide.
