Invest Brampton: Connecting Global Investment to Local Opportunity

URL: https://www.investbrampton.ca

In 2025, the City of Brampton’s Economic Development Office proudly launched its redesigned website (investbrampton.ca), a bold, modern and user-friendly platform that reflects Brampton’s vision as a globally competitive, connected and innovative city for investment.

The new Invest Brampton site was designed to inspire confidence and action among site selectors, investors, developers, businesses, and partners, reinforcing Brampton as a prime destination for investment, growth and innovation.

Purpose & Objectives
The goal of this digital transformation was to modernize how Brampton tells its investment story online. The new site delivers an experience that is intuitive, mobile-responsive, data-rich, and visually compelling. It now provides up-to-date economic data, key sector profiles, financial incentive opportunities, and community success stories in an easy-to-navigate format that works seamlessly on any device.

By consolidating critical information and presenting it through engaging visuals and interactive tools, the site empowers users to find what they need quickly and confidently, building trust and positioning Brampton as a ready-to-invest, forward-thinking city.

Key Features & Highlights

• User-Friendly: Mobile-responsive design with clear layouts, fully compliant with AODA and WCAG standards to ensure accessibility for all audiences.
• Data-Driven: Sector landing pages, success stories, local incentive details, and downloadable resources make relevant information easy to find.
• Innovative: Interactive data dashboards, dynamic mapping tools and custom reports equip investors with valuable insights at their fingertips.
• Seamless Integration: Connects with targeted social media, newsletters and email campaigns to boost engagement and follow-up opportunities.
• Search Optimized: Built with SEO best practices to ensure Brampton ranks high with site selectors and global investors seeking key sectors and opportunities.

Digital Strategy
Invest Brampton’s website sits at the centre of a fully integrated digital marketing ecosystem. It works hand-in-hand with social media channels, newsletters, and outreach to site selectors and business leaders. Clear calls-to-action, interactive tools and downloadable content make it easy for visitors to request custom data, connect directly with Sector Managers and expeditors, or sign up for updates on incentives and programs. The site is optimized to maintain high visibility in relevant search results globally and locally.

Performance Effectiveness:  

• Website traffic grew by 187% from January to June 2025 compared to the same period in 2024.
• Over 16,000 page views year-to-date, demonstrating strong, sustained engagement since January 2025.
• Top-performing pages include the homepage, Tariff Resource Hub, key sector profiles, Innovation District, and Research & Data tools

The new Invest Brampton website is a future-ready digital tool that drives investment growth and economic development, strengthening Brampton’s competitiveness and global reputation.