Brand Identity / Application

HIPP | Hanover’s Innovative People Program

Submitted ByTown of Hanover

Things are HIPP in Hanover with the launch of a new retention and attractions campaign.

Hanover’s Innovative People Program (HIPP) is an initiative by Hanover’s Economic Development team, to drive the recruitment and retention of people, business and investment to the community. It infuses creativity, culture and business with the tools to accelerate Hanover to the next level. It encourages people to make Hanover their own, by highlighting the cultural layers, business resources and career value.

By leveraging creativity and culture to attract and retain people as key drivers of innovation and economic growth by implementing an attraction strategy for people, business and investment in Hanover, we will stimulate positive growth that brings various stakeholders together to work collaboratively, showcase our strengths and centralize our efforts.

The goal is to speak directly to people who are looking for change, opportunity or enhancement of their current lifestyle.

The campaign brands include:

HIPP Apprentice. Hanover is a huge advocate of youth in apprenticeship programs. In a partnership with Launch Pad to aid in our efforts to retain youth in our community, we will profile and build community apprenticeship opportunities, as well as promote the process and skills training, not only for youth, but for employers as well.

HIPP Entrepreneur. Hanover embraces people with big ideas and has super friendly programs that understand and respect the spirit of the entrepreneur. This campaign will emphasise business start up and expansion resources for entrepreneurs offered through the Community Improvement Program (CIP) and other area resources to attract new creative thinkers, businesses and investment.

HIPP Lifestyle. As regional centre in Grey County, Hanover prides itself on being a progressive and vibrant community. A hub for services surrounded by a rural landscape, within 90 minutes to major urban centres, Hanover is an exciting place to live. With a casino, horse raceway, microbrewery, a live music and theatre scene, as well as lots of recreational sports to keep you busy after your day job, we will position our great quality of life to attract new residents and workers to help fill jobs and the skills gap.

HIPP Culture. Check out our new Cultural matchmaker quiz. No, it’s not a dating site, per se. It is, however, a fun way to match your personality type with the cultural attractions within and surrounding Hanover. The goal is to give you opportunities to become more engaged with our community, through participation or volunteerism.

The Hanover Attraction & Retention Initiative strives to creatively engage youth, Hanover residents, young professionals and entrepreneurs by leveraging the Launch Pad Youth Centre, local cultural organizations, events, entertainment pairings and entrepreneurial opportunities.

Visit for more information and to access the toolkits, resources, videos and to take the Cultural matchmaker quiz.

HIPP Lifestyle Attraction Video: