Single Publication - 5 or more pages

Halton Hills: On the Road to Success


Winner
Submitted ByTown of Halton Hills

Halton Hills’ new Community Profile spans 20 pages, showcasing the Town’s distinctive appeal as a premier investment destination. Situated at the heart of Canada’s Innovation Corridor, Halton Hills offers unparalleled connectivity to markets via world-class air, water, rail and highway networks, facilitating seamless movement of people and goods. Within this corridor, businesses benefit from access to a highly educated workforce of 4.7 million people and a robust network of post-secondary institutions that drive innovation.

Halton Hills not only excels as a business hub but also prides itself on striking the perfect balance between urban amenities and rural charm, ensuring a superior quality of life. Ranked the safest region in Canada, residents enjoy an exceptional network of trails for hiking and cycling, a thriving arts and culture scene, and a welcoming tight-knit community.

Completed in 2024, the Community Profile further strengthens Halton Hills’ marketing messages and provides detailed information on the Town’s offerings, success stories and investment opportunities. Visually appealing and easily digestible, the document highlights the Town’s competitive industries and communicates the advantages of locating a business in Halton Hills, with the goal to:

  • Inspire businesses to relocate and/or expand to Halton Hills
  • Raise awareness of business success stories within Halton Hills
  • Demonstrate that Halton Hills is a great place to do business
  • Communicate the variety of services and programming offered by the Town

With these goals in mind, staff diligently crafted the Community Profile to include enticing and relevant information that personally speaks to the reader. Intertwined with quotations from real individuals conducting business in Halton Hills, readers understand how the offerings of the Town produce tangible results that benefit both businesses and the community as a whole. This approach delivers a message that is clear, consistent, genuine and authentic while creating a personal connection between Halton Hills’ target audiences and the Town’s marketing materials. The primary audiences for the profile are:

  • Non-residential developers and realtors
  • International companies and investors
  • Government Stakeholders (e.g. Halton Region, Province of Ontario, Global Affairs)
  • Local business organizations (e.g. Chamber of Commerce, BIAs)
  • Media

The messaging conveyed in the Community Profile directly aligns with the “On the Road to Everywhere” video series which was completed concurrently with the Community Profile through a separate vendor. The series consists of five videos that demonstrate Halton Hills’ value proposition as a premier investment destination:

  1. Halton Hills: On the Road to Everywhere
  2. Halton Hills: On the Road to Talent
  3. Halton Hills: On the Road to Growth
  4. Halton Hills: On the Road to Innovation
  5. Halton Hills: On the Road to Sustainability

Halton Hills has firmly established itself as a recognized leader in sustainability, climate change action and the green economy. By embracing sustainability, Halton Hills has fostered innovation and entrepreneurship with a commitment to ensuring that these benefits can be utilized and enjoyed by current and future generations for years to come. This proactive approach not only strengthens the local economy but also reinforces Halton Hills’ reputation as a desirable destination for businesses and residents alike.

Imagine a place where the past meets the future, where innovation embraces nature, and where your company and your family feels at home. The road to success begins in Halton Hills.

After highlighting the Halton Hills community, the document ends with “The Road to Service” which reinforces the comprehensive suite of economic development services and programming offered by Invest Halton Hills to transform potential into reality.

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