Purpose:
As the country moves toward more sustainable solutions, southern Ontario has emerged as a prominent hub for automotive manufacturing and innovation, specifically in the electric vehicle (EV) and battery manufacturing sectors. Windsor-Essex and its surrounding communities are at the forefront of this exciting new chapter for southern Ontario’s automotive sector.
With billions of dollars in recent investment across Windsor-Essex and available job postings on the rise, it is now more important than ever to have a strategy and tools in place to ensure an adequate and sustainable workforce not only to accommodate emerging supply chains but also to ensure existing companies have the required talent to operate at full capacity.
To support this initiative, Invest WindsorEssex, launched EVCareers.ca, a new digital tool/website that will enhance the immediate regional workforce development needs in Windsor-Essex. EVCareers.ca is an online worker registry designed to connect job seekers with employers in the Windsor-Essex EV sector. With a user-friendly interface, this website will provide job seekers with the resources and information they need to build successful careers in this growing industry and is an integral part of a larger, regional workforce development and talent program led by Invest WindsorEssex.
Website Url: EVCareers.ca
Effectiveness:
Please see infographic submitted for detailed user information.
Site Analytics
Total Users: 9,586
Total Views: 54,351
Views per user: 5+
Average Engagement Time: 2 min 6 sec
Event counts:122,673
Region Demographics
Canada 8,056
USA 591
India 108
Brazil 41
China 35
In Windsor-Essex – 2,916
Outside Windsor-Essex – 6,109
Unknown – 561
Challenges and Changes:
One of the major challenges facing employers currently is having access to an adequate and skilled workforce.
Launching this worker registry website (EVCareers.ca) was one of the strategies that Invest WindsorEssex initiated as part of a regional talent attraction plan.
The website has gone through several changes and upgrades since the initial launch to maintain the ideal user experience. Some of the challenges experienced during the development phase and since the launch of the site include the following:
Target Audience:
Geo Location: Targeting individuals across Ontario: Toronto, Waterloo, Brampton, Hamilton, London, Simcoe, Durham, St. Catherines, Windsor-Essex (areas chosen based on labour market analysis – selecting areas with high location quotient for EV and related industries, areas the offer post-secondary education programs relevant to the EV industry and areas that have high unemployment.
Target Personas: Individuals interested in EV related opportunities that do not currently work in related industries, recent graduates, individuals with experience in a technical/professional role across related industries, individuals with experience in a skilled labour role across related industries.
Target specific job titles: Computer and information sciences and support services, engineering, science technologies/technicians.
Further Project Details:
*Please refer to supporting documents for further website details, creative and data.