Discover Bracebridge After Dark
https://www.instagram.com/p/C_1I2yghnXS
In September 2024, the Town of Bracebridge launched a new promotional video titled Discover Bracebridge After Dark, aimed at showcasing the vibrant and often overlooked nightlife experience in our community. This project marked a deliberate shift in our tourism messaging, one that highlights the unique after-hours activities, venues, and atmosphere that help make Bracebridge a destination worth visiting both day and night.
Traditionally known for its natural beauty and daytime experiences, Bracebridge had not previously focused much attention on its evening offerings. The video was developed to change that narrative, highlighting patios, live music, cocktails, downtown energy, and the warm, welcoming spirit of the community after dark. Both locals and visitors are encouraged to discover the town in a new light, celebrating a fuller picture of what Bracebridge has to offer.
The campaign was a collaborative effort involving local businesses, business owners, and community members, many of whom appeared as models and participants in the video. A professional videographer was hired to assist with production and ensure that the spotlight remained squarely on the people and places that bring Bracebridge’s nightlife to life. From start to finish, the project was grounded in community representation and place-based storytelling.
Since its release, the video has seen strong engagement. On Instagram alone, it has generated over 34,000 views, 640 interactions, and reached nearly 19,000 individual accounts – impressive results to date, with views almost doubling the entire population of Bracebridge. Engagement included 424 likes, 180 shares, and 215 profile actions, suggesting that viewers were not only watching but actively seeking more information about Bracebridge and its local businesses. The video has helped create new awareness of our downtown and nighttime economy while generating pride among the participating businesses and residents.
The campaign was developed with a broad target audience in mind, including both tourists and locals. It was especially aimed at young adults, seasonal residents, and weekend visitors who may not be familiar with the town’s after-hours potential. By positioning Bracebridge as more than a daytime destination, the video encourages extended visits and more robust local spending.
Discover Bracebridge After Dark also supports broader community and economic goals. It reinforces our identity as the Heart of Muskoka while promoting safe, social nightlife and extending tourism benefits beyond traditional hours. By encouraging exploration of local venues and highlighting authentic community experiences, the campaign contributes to the sustainability of the town’s tourism and business sectors.
In summary, this promotional video represents a fresh, engaging, and strategic effort to expand the image of Bracebridge as a lively, multi-dimensional destination. It reflects our commitment to supporting local business, increasing tourism impact, and celebrating the vibrant culture of our community after dark. With strong metrics and enthusiastic feedback, the campaign is a great example of how small towns can embrace bold, community-driven storytelling to spark new interest and attract fresh audiences.
- Discover Bracebridge After Dark video link: https://www.instagram.com/p/C_1I2yghnXS/
