Video

County of Grande Prairie – Quality of Life


Submitted ByCounty of Grande Prairie No.1

https://www.youtube.com/watch?v=mIw_YWGO50U – Quality of Life (60 sec version)

https://youtu.be/irsTyDQFEMM – Quality fo Life (Full 3 min version)

Introduction

The County of Grande Prairie’s Quality of Life Video is central to our strategic marketing efforts, showcasing the region’s unique value to a broad audience. This video aims to enhance economic development by positioning the county as an ideal place to live, invest, and visit.

Objectives

  • Highlight the County of Grande Prairie’s vibrant community, economic opportunities, and natural attractions.
  • Attract new residents, businesses, and tourists by emphasizing the region’s quality of life and investment potential.
  • Support the county’s economic development strategy by increasing its brand visibility and appeal nationally and internationally.

Methodology

The project was a collaborative effort involving local stakeholders, community members, and professional videographers. The process included:

  • Comprehensive planning and research to identify key themes and messages.
  • Engaging storytelling and high-quality visuals to capture the county’s essence.
  • Strategic distribution through digital channels, social media, and events to maximize reach and engagement.

Content Highlights

The video showcases the County of Grande Prairie, focusing on:

  • Economic diversity and resilience, highlighting sectors like agriculture, energy, and forestry.
  • Educational institutions, healthcare facilities, and infrastructure that contribute to a high standard of living.
  • Recreational and cultural activities that enrich community life and attract tourism.

Impact and Outcomes

Since its launch, the Quality of Life Video has achieved significant results:

  • Enhanced online presence and engagement:
    • 3,100 organic views on LinkedIn
    • 3,800 organic views on Facebook
    • 6,700 organic views on YouTube
  • Visual enhancement at key events:
    • World Petroleum Show
    • Tri-Municipal Event in partnership with the City of Grande Prairie and Municipal District of Greenview
    • Carbon Capture
    • Alberta Enterprise Group – Introduction to the County
    • Trade Commissioner Pitch Session with Qatar
    • Our Economic Development conference, Growing The North

Community and Stakeholder Feedback

The video received positive feedback, being recognized as a pivotal marketing asset. The Executive Director of Grande Prairie Regional Tourism praised it, stating:

“Lesley, congrats on an outstanding video that totally captures the County … well done … we would be more than happy to showcase this not only at Centre 2000 on our revolving video screen but at all our tradeshows & events that we attend.”

Business Utilization

Local businesses have used the video to attract talent by showcasing the quality of life in the County of Grande Prairie. Companies that have incorporated the video in their recruitment efforts include:

  • Aquatera
  • Calfrac Well Services
  • Grande Prairie Regional Workforce Development Group

Conclusion

The County of Grande Prairie’s Quality of Life Video exemplifies the power of visual storytelling in economic development marketing. By effectively communicating the region’s unique advantages, it attracts talent, investment, and tourism, contributing to the county’s growth and prosperity. This project demonstrates how innovative marketing strategies can drive economic development, setting a benchmark for other regions to follow.

Sponsors