The County of Grande Prairie’s Quality of Life Video is central to our strategic marketing efforts, showcasing the region’s unique value to a broad audience. This video aims to enhance economic development by positioning the county as an ideal place to live, invest, and visit.
The project was a collaborative effort involving local stakeholders, community members, and professional videographers. The process included:
The video showcases the County of Grande Prairie, focusing on:
Since its launch, the Quality of Life Video has achieved significant results:
The video received positive feedback, being recognized as a pivotal marketing asset. The Executive Director of Grande Prairie Regional Tourism praised it, stating:
“Lesley, congrats on an outstanding video that totally captures the County … well done … we would be more than happy to showcase this not only at Centre 2000 on our revolving video screen but at all our tradeshows & events that we attend.”
Local businesses have used the video to attract talent by showcasing the quality of life in the County of Grande Prairie. Companies that have incorporated the video in their recruitment efforts include:
The County of Grande Prairie’s Quality of Life Video exemplifies the power of visual storytelling in economic development marketing. By effectively communicating the region’s unique advantages, it attracts talent, investment, and tourism, contributing to the county’s growth and prosperity. This project demonstrates how innovative marketing strategies can drive economic development, setting a benchmark for other regions to follow.