Community – The City of Cranbrook
Category – A publication (5 pages or more in length)
Entry Name – Choose Cranbrook – The Essential Guide for Entrepreneurs & Growing Businesses for Finding the Ideal Basecamp
As investment attraction continued to go virtual, we required a marketing asset that would highlight the many ways we can support relocating / expanding businesses. We wanted to go beyond the standard investment profile and instead create a compelling document that would cut through the clutter and grab the attention of a site selector or investor who in most cases would be hearing pitches from several communities at once.
Working with a marketing agency that specializes in Economic Development, we created the concept of a “guide” that would call to mind a scout handbook or camping guide. By combining this creative concept with amazing local photography (no stock), local business examples and stat-based factoids, we developed The Essential Guide for Finding the Ideal Basecamp.
Purpose of Project (including anticipated outcomes)
Challenges & Changes
This was a special project in that CQNS , the agency who created the guide is based in Ontario and the City of Cranbrook is located in British Columbia. We were looking for an organization to partner with who had experience in FDI and became aware of each other at an EDAC event in 2021 (proving the value of networking)