Single Publication - 5 or more pages

Brampton’s Economic Development 2024 Annual Report


Submitted ByCity of Brampton

2024 Annual Report – City of Brampton Economic Development Office

The City of Brampton’s Economic Development 2024 Annual Report is a comprehensive publication showcasing the city’s strategic economic achievements, landmark investments and robust business ecosystem over the past year, positioning Brampton as the prime destination for investment, innovation and growth.

As the third-largest city in Ontario and the seventh-largest in Canada, Brampton is home to more than 800,000 residents and 111,000 businesses, welcoming 45,000 new residents every year. The Annual Report tells a powerful story of how Brampton continues to outperform by leveraging its strategic location, skilled workforce and diverse culture to attract leading companies across its key sectors: Advanced Manufacturing, Food & Beverage Processing, Health & Life Sciences, logistics and Innovation & Technology.

Report Highlights:

  • Historic development momentum, with more than 2.4M sq. ft. of new industrial space and 36% growth in commercial construction.
  • Recognized as Canada’s Top 20 locations to invest by Site Selection Magazine.
  • MDA Space, a global leader in space technology, chose Brampton for its new 200,000 sq. ft. Space Robotics Centre of Excellence, employing 1,000 skilled workers and secured a $1 billion contract for Canadarm3, putting Brampton at the forefront of space exploration and advanced robotics.
  • HelloFresh expanded into Brampton, opening a 200,000 sq ft facility and creating 600 new jobs.
  • From Handi Foods’ $25M investment, Sun Pharma’s $30M investment, to Italpasta’s $1.7M expansion, Brampton continues to be a hotbed for industry growth.
  • The Toronto Metropolitan University (TMU) School of Medicine, set to open in Brampton in 2025, is estimated to create 1,588 new full-time faculty and staff jobs, and supporting up-to 18,976 jobs across Ontario.

Strategic Communication Impact

To ensure this vital information reached stakeholders locally and globally, the 2024 Annual Report, published on March 26th, 2025, was supported by a thoughtful, multi-channel marketing and communications strategy:

  • 1,200 printed publication copies shared with investors, partners and stakeholders at high-impact trade shows, conferences and global missions, complemented by 700+ targeted mail buck-slips with QR codes, connecting Brampton’s local business community to the mobile-friendly digital edition.
  • A strategic, sustainability-focused promotion plan which included targeted digital ads on citywide digital screens, further amplified through the City’s social media channels, ensuring Brampton’s economic successes were showcased citywide and globally within weeks of launch.
  • Impact Snapshot (as of July 4, 2025):
    • 450+ digital downloads from InvestBrampton.ca, building investor awareness and confidence in just over three months since publication.
    • 630% engagement rate and over 9,650 likes on the Instagram announcement post alone, driving significant website traffic and reinforcing Brampton’s leadership story.

Through powerful storytelling, clear visuals and credible data, Brampton’s Economic Development 2024 Annual Report serves as a strategic marketing tool that attracts business investment, showcases award-winning initiatives and demonstrates Brampton’s resilience and readiness for future growth.

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