2023 Heritage Classic Hockey Game Program Advertisement-Flagstaff Region
The Flagstaff County printed advertisement in the 2023 Heritage Classic hockey game program showcases exceptional creativity, design, and effectiveness in promoting local heritage and region service opportunities. The advertisement successfully captures the essence of Flagstaff County’s rich history and its dedication to fostering a strong sense of community through the beloved sport of hockey.
The advertisement features a visually striking design that combines historical imagery with modern graphic elements. The Historical Photo, Black-and-white photo of Hometown raised past NHL Star/Legend, Shane Doan in his early hockey days in Flagstaff County, celebrating the community’s longstanding love for the sport. Bold typography for the slogan “Take a Moment” used in the design is a strong, clear fonts that draw attention to key messages about the county’s values. And lastly the Color Scheme of the ad are a blend of region brand colours and water paint colours that appeal to a wide audience, bridging the past and present. This Engaging Advertising has a compelling narrative that highlights Flagstaff County’s contributions to local hockey, its support for youth programs, and its ongoing commitment to preserving cultural heritage.
Flagstaff County’s printed advertisement in the Heritage Classic hockey game program is a stellar example of how effective marketing can celebrate local heritage, engage the community, and promote participation in local opportunities. The program reached a total of 55,411 hockey fans during the October 23,2023 game with Edmonton Oilers vs. Calgary Flames for the famous “Battle of Alberta”. The program was 116 pages long featuring each team player, past “Battle of Alberta” stories, heritage classic hockey information, and 35 paid promotional advertisements. Out of the 35 paid advertisements with large corporation names such as Molson, Tim Hortons, Scotia Bank was the Flagstaff Region Advertisement.
In addition, starting the day after the Heritage Class Hockey Game we released that advertisement to the internet across Google Ads and Meta platforms with a direct link back to the Flagstaff County website. This advertisement reached another additional 29,965 people.
The advertisement in the Heritage Classic Game program is a captivating invitation to discover the winter wonders of Flagstaff County. It speaks directly to hockey fans and winter enthusiasts, promising a season of endless ice time and boundless adventure. As fans of the Heritage Classic Game turn the pages and encounter this advertisement, they are reminded that beyond the excitement of the game lies a winter paradise waiting to be explored.
