EDAC on the Hill Event ReCap

The inaugural EDAC Day on the Hill took place last week in Ottawa, and the event exceeded the expectations of board members and EDAC staff alike.

Buy-In Begins at Home: The Importance of Stakeholder Support

Marketing your community and its distinct advantages – is a critical function for economic development professionals.

Communication Tools for Economic Developers

A practical guide to social media, blogs and email campaigns

Has Branding Become a Dirty Word?

Branding will cease to be a dirty word if we foster understanding about the scope, the purpose and the intended results of these initiatives.

Hands Off My Marketing Budget!

How to fight for your economic development marketing program

Member Marketing Survey Results

This report contains the results of the 2010 EDAC Member Marketing Survey, the most current, comprehensive look at Canadian economic development marketing practices available.

Ambassadors: Your Secret Marketing Weapon

The idea behind any ambassador program is simple: In a world of too much information, a message delivered by a trusted source is the most effective.

Place Branding in Practice

For better or worse, there is no escaping the fact that your city or region is already making an impression on the market.